Webinars
09/10 - Does your Online Media Plan Make the Grade?
Online advertising is much more than banners. Learn how new trends like behavioral targeting and retargeting can help you develop a complete online media strategy.Online advertising is much more than banners. Learn how new trends like behavioral targeting
Online advertising has come a long way in the past few years. Has your online media plan kept pace? Using real-life case studies and examples, we’ll show you successful online advertising campaigns using groundbreaking new media trends like behavioral targeting, retargeting, rich media and video. Find out how you can incorporate these innovative new trends into your next campaign – and how to determine which tactics are right for your business.
Wednesday, September 10, 2008 • 10am - 11am PDT/11am - 12am MST
Presented by:
Amy Rushia, Online Media Manager
With nearly ten years experience with online marketing and media placement, Amy brings a wide range of knowledge and expertise to the agency. At Off Madison Ave, Amy oversees the online media planning and buying for a variety of clients, including the Citizens Clean Elections Commission, Macayo’s and the Arizona Federal Credit Union, creating campaigns that best suit each client and their needs, along with testing new techniques and placements to garner the best results. Amy graduated with a Bachelor of Arts Degree in Journalism from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University in Tempe, Arizona. She holds a minor in Communications.
With nearly ten years experience with online marketing and media placement, Amy brings a wide range of knowledge and expertise to the agency. At Off Madison Ave, Amy oversees the online media planning and buying for a variety of clients, including the Citizens Clean Elections Commission, Macayo’s and the Arizona Federal Credit Union, creating campaigns that best suit each client and their needs, along with testing new techniques and placements to garner the best results. Amy graduated with a Bachelor of Arts Degree in Journalism from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University in Tempe, Arizona. She holds a minor in Communications.
Alison Thor, Media Coordinator
In her role as Media Coordinator, Alison assists in the research, negotiation and placement of online and traditional media buys on behalf of the agency’s clients like ASU W.P. Carey School of Business, Marley Park, City of Glendale, and Fujitsu Eclipse. She also monitors and analyzes campaign performance results and optimization opportunities. She compiles monthly reports outlining client campaign performance by venue, placement, and creative. Alison graduated Cum Lade from Drake University with a Bachelor of Science Degree in Business Administration with an emphasis in Marketing and Management.
In her role as Media Coordinator, Alison assists in the research, negotiation and placement of online and traditional media buys on behalf of the agency’s clients like ASU W.P. Carey School of Business, Marley Park, City of Glendale, and Fujitsu Eclipse. She also monitors and analyzes campaign performance results and optimization opportunities. She compiles monthly reports outlining client campaign performance by venue, placement, and creative. Alison graduated Cum Lade from Drake University with a Bachelor of Science Degree in Business Administration with an emphasis in Marketing and Management.